SM (Sarah Michelle) Lahti (Head of Marketing & Content for TSM) sits down with host Christian Lee in a Q & A format to answer your questions live!
In this episode, SM Lahti (Head of Marketing & Content for TSM) answers questions live via the TSMU Discord. The questions range from: What strategies do you use to support the career or educational goals of the youth you work with? When finding your niche in the industry, what is a common mistake you see a lot of people make? How would you address the path to not solely rely on passion when everyone in the hiring pool is also passionate about the industry? How do you “sell” yourself to prospective employers and differentiate yourself from other candidates and more! So sit back and enjoy this week's episode!
About SM Lahti: SM (Sarah Michelle) Lahti is a Los Angeles-based digital marketing leader in the gaming industry, and currently serves as Head of Marketing & Content for TSM. Previous to joining the global esports org, SM held various roles at 100 Thieves, including building the social and short-form content teams, creating the first internship program, and leading a breast cancer awareness campaign resulting in nearly a quarter million dollars raised for charity. Prior to 100T, she built and launched the League Partner Program at Riot Games, followed by building social and community strategies for VALORANT. She launched her gaming career at Twitch where she founded the influencer marketing team, and was directly responsible for acquiring and marketing the first non-gaming content to the platform. In addition to her role at TSM, she also assists marketing efforts at OfflineTV and is on the leadership board for the non-profit Vista Del Mar. SM is an award-winning photographer and videographer with a documentary film short-listed by the Academy Awards in 2017.